SEO
SEO
(Search Engine Optimization) is the process
whereby a website has it's code amended in order
for it to be better read by the main search engines.
Part two of this process is to accumulate a large
quantity of high quality links from authority
websites back to your site. Over time Google,
Yahoo, MSN etc add up these "backlinks"
and rewards you with a ranking within their listing
results. In short, " The man with the most
links is the winner", but in practice it
isn't quite as simple as that.
Search
engines score each site on a vast range of criteria,
which are constantly assessed to ensure that the
most suitable sites appear in your search results.
Although Google tries to think like a human being,
it is still only a computer & so relies upon
a complex algorithm to compile the necessary data.This
algorithm rely's upon looking for over one hundred
different factors on each page which it then scores
in order to be able to rank each site. These factors
can also be over done so it is very important
to seek professional guidance before attempting
to optimize a site yourself.
Google
uses electronic "spiders" to search
for links on web sites, & then follows them
reading all the text it can find on the way. It
likes to find keywords in groups, headings, image
labels etc, but not too many otherwise it will
think that you are trying too hard & will
then begin to count them against you.
Google has a huge problem with reading images
& Java Script (flash buttons/links etc). The
problem is it can't read them or follow them.
This means that whilst you may have the richest
content on the web for you given topic, if your
navigation devices are images or use Java Script
then all google will see is a blank page with
no links & you will forever wallow at number
1,458,000 in the rankings.
Deeho
Search Engine Optimization (SEO)
use tried & tested processes to make
your web site Google friendly. We will Optimize
every page of your site & in addition customize
your web site from a Search
Engine Optimization view point for your industry,
adding pages that will significantly increase
the quantity & quality of traffic flow into
your site.
On
Page / Off Page SEO
All
the major search engines use two types of scoring
to evaluate web site Design, on
page & off
page. "On page" SEO
is, as I have said above, just a matter of making
sure that your pages are in a format that Google
likes to see & values highly. "Off page"
SEO is the second method
of valuation for your site, namely "Is your
site good enough so that other sites link to it?"
Google looks at each & everyone of those links
& the "Page
Rank" of the site that the link is on
& forms an opinion on that basis as to how
popular your site is likely to be. If you for
example have a link from a High Street Banks site
that has a PR of 7/10 it will be worth far more
than 100 links from your friends PR0/10 blog pages.
There
are so many factors to consider when getting involved
in the Search Engine Optimization (optimisation)(seo)
process that it can be too easy to miss a
step along the way. We have the experience &
Knowledge to drive your web site to the top of
the Search
Engine Rankings.
Quality Search Engine Optimization (SEO)
is not an overnight process however, from first
contact to a top ten ranking can take a year or
more, as building a positive image for your site
is a cumulative ongoing process that cannot be
rushed. You should treat anyone who claims quick
results with caution as it is not possible within
the strict parameters set by Google. Only by combining
all of the above mentioned factors can you build
your Page Rank within Google & thus feature
well.
It is important that you choose an Optimization
company that understands the workings of the complex
Google
Algorithm
|
