SEO (Search Engine Optimization) is the process whereby a website has it’s code amended in order for it to be better read by the main search engines. Part two of this process is to accumulate a large quantity of high quality links from authority websites back to your site. Over time Google, Yahoo, MSN etc add up these “backlinks” and rewards you with a ranking within their listing results. In short, ” The man with the most links is the winner”, but in practice it isn’t quite as simple as that.
Search engines score each site on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results.
Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data.This algorithm rely’s upon looking for over one hundred different factors on each page which it then scores in order to be able to rank each site. These factors can also be over done so it is very important to seek professional guidance before attempting to optimize a site yourself.
Google uses electronic “spiders” to search for links on web sites, & then follows them reading all the text it can find on the way. It likes to find keywords in groups, headings, image labels etc, but not too many otherwise it will think that you are trying too hard & will then begin to count them against you.
Google has a huge problem with reading images & Java Script (flash buttons/links etc). The problem is it can’t read them or follow them. This means that whilst you may have the richest content on the web for you given topic, if your navigation devices are images or use Java Script then all google will see is a blank page with no links & you will forever wallow at number 1,458,000 in the rankings.
SEO³ use tried & tested processes to make your web site Google friendly. We will Optimize every page of your site & in addition customize your web site from a Search Engine Optimization view point for your industry, adding pages that will significantly increase the quantity & quality of traffic flow into your site.
All the major search engines use two types of scoring to evaluate web site Design, on page & off page. “On page” SEO is, as I have said above, just a matter of making sure that your pages are in a format that Google likes to see & values highly. “Off page” SEO is the second method of valuation for your site, namely “Is your site good enough so that other sites link to it?” Google looks at each & everyone of those links & the “Page Rank” of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be. If you for example have a link from a High Street Banks’ site that has a PR of 7/10 it will be worth far more than 100 links from your friends PR0/10 blog pages…. although Google do include measurements for content relevance in the algorithm.
There are so many factors to consider when getting involved in the seo process that it can be too easy to miss a step along the way. We have the experience & Knowledge to drive your web site to the top of the Search Engine Rankings.
Quality SEO is not an overnight process however, from first contact to a top ten ranking can take a year or more, as building a positive image for your site is a cumulative ongoing process that cannot be rushed. You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google. Only by combining all of the above mentioned factors can you build your Page Rank within Google & thus feature well.
It is important that you choose an optimization company that understands the workings of the complex Google Algorithm
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